Thank you for playing.

Our game is now over.
And thanks to you, our characters have escaped to the Real World.

They belong to you now. You get to decide where they go next.
Below, you can find the art files of all of our characters, and you are free to use them however you wish.

Print them out and put them in the world, share them online, even use them to tell your own stories.
(Just be sure to take care of them, they’ve been through a lot.)

Let us know what they’ve been up to, and send us your creations,
by emailing us at or getting in touch on social media.

We’d love to add them to our gallery.

How to Win is currently available on a Pay-What-You-Decide basis.

If you’ve enjoyed your time with the game, please consider dropping us a small donation. This helps us to keep making work like this available to as wide an audience as we can. Thanks so much.

Season Two of How to Win is coming 2022!

If you’ve been enjoying How to Win, please help us spread the word with #HowtoWin!

If you’ve been playing on Steam, please consider leaving us a review.
It makes a huge difference to us, and is so, so appreciated.
(We read them ALL, and also algorithms and things really like them, so it helps out loads.)

Character Gallery







Potato Prophet

The Monitaur

(by Jasper, aged 5)

Controversial Figure

(by Anoushka, aged 31)

The Dragon Slayer

The Fungineer

The Autocue Operator


Created by Hidden Track, in association with Harrogate Theatres and HOME as part of Homemakers Live.

Artwork and Programming by Cael O’Sullivan
Written by Elliot Hughes
Directed by Anoushka Bonwick
Produced by Beccy Smith
Music by Foz Foster, Kevin MacLeod, and Jason Shaw.
Trailer by Thomas Wingfield

To check out ‘SHUT IN’, another game by Cael O’Sullivan, click here:

Special thanks to Porl Cooper, Hannah Draper, Jason Crouch, Jude Christian, Kevin Jamieson,
Ellie Page, Joe Brownbridge, Tosca Bell, Maia Horsman-Baniel, Martin Tasker.